Business founders tend to tie their business’s successes and failures to their own self worth. When times get tough, they need an advisor who can help them navigate the messiness of their emotions. These ten tips can help business bankers and financial consultants inspire and connect with clients.

Any business banker or advisor to entrepreneurs knows that business owner/founders are heavily invested in their business – indeed, their identity and self-worth can be wrapped up in its success. That’s why it’s important to understand that business is personal, and how someone going through the five stages of grief just needs a lifeline.